Marketing

Proprietary Evaluations

Often, a technology or idea has greater value than originally thought. More commonly, the proprietary value of a technology or an idea is derived from a myriad of factors such as trade secrets, formulations, patents or international potential. Intellectual property is the sum total of the formula used to produce the idea supported by the financial strategy coupled with proven  go-to-market techniques that are consistently executed on by the company’s leadership team.  Reneés Grow Your Business team evaluates each new idea or project in a methodical fashion helping to drive focus to  the entrepreneur’s vision in a commercial manner. Working with some of the best technological minds as well as a team of patent attorneys and researchers, Reneé is able to correctly assess the value of the product, service or idea no matter what stage of development- R&D, Beta, or Prototype.

Feasibility Study

Once the proprietary value has been established the next step is to determine the feasibility from a financial perspective. Engaging senior financial analysts, manufacturing and logistics experts, Reneé and her team start the tedious process of counting the nuts and bolts. This is the stage where most inventors and entrepreneurs realize that they do need help in making their idea become a reality. The product or service must be vetted against many harsh tests- consumer safety, manufacturing footprint, carbon offsets, distribution costs as well as regulatory and licensure requirements. Then, after all the data has been gathered, assessed and sorted, the decision can be made as to whether the product or service has commercial potential with an acceptable return on the investment.

Competitive Matrix

We’ve heard for years “first to market, first in the mind of the consumer” among other competitive strategies. Today’s marketplace and global economy is bombarded with a variety of mediocre products and services available at a price point that forces the consumer to question whether the item is worth the price and if it really does contribute to a cleaner, more sustainable world. Following the feasibility study our team engages in a very detailed competitive analysis. A number of key questions must be answered early in the process such as:

• Who is the competition?
• Where do they rank in industry sales?
• Does their brand and packaging resonate with the consumer?
• How is the overall value perceived?
• How long does the brand retention remain? Long after the product is consumed or is it immediately forgotten?

Every detail is important and adds value during this research phase and compilation of marketplace data.In today’s global marketplace businesses in every industry are seeking ways to streamline costs, minimize their carbon footprint and utilize resources in a responsible manner.